2YR Goal
Department of Agriculture

Enhance Customer Experience and Improve Trust

Goal leaders

Simchah Suveyke-Bogin

Chief Customer Experience Officer

Office of Customer Experience (USDA)

To achieve

Enhance the customer experience (CX) of USDA’s high impact services by listening and learning to USDA’s diverse customer base – including farmers, scientists, children, families, ranchers, foresters, and state governments – to create a consistent and comprehensive Department wide view of the public’s trust. By September 2023, USDA will equip the High Impact Service Providers (HISPs) and their workforce with the resources necessary to establish innovative and human-centered solutions.